adverting techniques

Advertising technic

brand summary - summary brand in just a few words
brief - describing the advert/ to be simple and clear to the point
rhymes - a rhyme or jingle
repetition - a brand name/ product that is used multiple times.
alliteration - repeating of a syllable/ same letter and familiar sounds.
use of every/ always - USP/ saying the business will take care of the customers
present tense
imperatives - very deceive langue
use of capitals
use of humour
use of puns/ wordplay

Big mac advert 

Repetition - Talking about the big mac with bacon and how it's not a big mac so they are repeating the same conversations with multiple different people to push this campaign.
Brand Summary - each person they cut to have a brief explanation of a big mac explaining exactly what it has in it pushing the big mac as well as the big mac with bacon. humour - Looking into people conversation when they are eating and them saying very relatable things to keep the audience relating to the people in the advert.
Secondary - At the end, the advert points to you for your choice if it's a big mac or not.

Coca-cola advert 

Brief - Only using 2 colours and not a lot of text making it brief making it pleasant for the audience to look at.
use of humour - it has Elvis Presley on it with his sideburns being coca cola bottles.
imperatives - The langue used is very affirmative and they know what they are talking about.
Capital letters: All texted used are capital letters making it more important.

Amazon - Christmas Adverts 2018


Repetition  -  All the boxes are from Amazon showing of the brand and important of their box and how it looks.
rhymes - All the boxes are singing so people are will be reminded of this advert when they listen to this song.
humour - It's very strange for these boxes to be singing around everywhere they go looking like the represent the Christmas spirit and that would relate as they could be presents for people.
Brand Summary -