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ASA

ASA Harmful ads: Criminal damage - Kids are smoking in a black and white picture for a clothing brand. - It's condoning and encouraging an unsafe practice for small kids. -ASA took done the advert because a member of the public complained that it was irresponsible. Miu Miu (Prada)  - Teenage girl sitting in a train track. - the ad shows her breaking the law as your not allowed to be sitting on a train track. -ASA did not take down the advert because it was advertised on an adult fashion magazine so kids wouldn't see it. Misleading Pom Wonderful LLC  - It promotes that you can cheat death. With the Pom bottle and a noose around it. - This would be misleading because of its exaggeration to a very big extreme. - They claimed that it was puffery and that it was humour like red bull 'gives you wings' but it was still misleading for them to use as people could consider it has a health claim. Ribena Tooth kind  - There is an implicatio...
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adverting techniques

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Advertising technic brand summary - summary brand in just a few words brief - describing the advert/ to be simple and clear to the point rhymes - a rhyme or jingle repetition - a brand name/ product that is used multiple times. alliteration - repeating of a syllable/ same letter and familiar sounds. use of every/ always - USP/ saying the business will take care of the customers present tense imperatives - very deceive langue use of capitals use of humour use of puns/ wordplay Big mac advert  Repetition - Talking about the big mac with bacon and how it's not a big mac so they are repeating the same conversations with multiple different people to push this campaign. Brand Summary - each person they cut to have a brief explanation of a big mac explaining exactly what it has in it pushing the big mac as well as the big mac with bacon. humour - Looking into people conversation when they are eating and them sa...
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