Introduction to adverting

Introduction to adverting 

Advertising is a campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount of time.

List of advertising platforms. 

- website 
- social media 
- facebook 
- instagram
- snapchat 
- TV
- Film 
- Billboard,  static/ interactive
- Bus posters/ bus stop poster, static / interactive 
- Taxis 
-Tube - billboard 
- Radio  
- planflets/ leaflets 
- Newspaper adverts
- Banners 
- Trailers
- Brochure

Evian - live young 






























The font style is the same throughout all the adverts. The use of living young is also consistent in the advert. Same colours used in all the adverts. As well as the slogan is used through all of the 3 adverts. The use of the logo across all 3 advertising platform is to create brand awareness.

The target audience was mostly white the expanded it through the Facebook advert. its also directed to multiple age groups, young kids, teens and adults.


Nike - Dream Crazy



Its target audience is with disabilities or people that are not wealthy/ in poverty, all races, all genders, As well as people with crazy dreams that want to achieve something.




Comments

  1. JCoSS Media DeptFebruary 24, 2019 at 7:23 AM

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  2. JCoSS Media DeptFebruary 24, 2019 at 7:31 AM

    A basic explanation of two ads which shows some appreciation of target audience. There is though no reference to the Iceland or Gilette adverts - this needs to be completed asap.

    Moving forwards, please always answer class questions in paragraphs, rather than just sentences.

    Mr P

    ReplyDelete

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