Analysing adverts

Analysing adverts

Convention of TV adverts 
Shots/ Camera Angles 
- Entertainment 

Editing 
 - The purpose would be to entertain 

Voiceovers  
- Inform and to promote as well. 

 Text 
- Inform and to promote the services or product 

Social media 
- Not just a link put a hashtag and pictures of the social media

Call to action 
- What the target audience is being encouraged to do, buy a product, call a services 

Other conventions: 
logo
Slogan
Colour scheme
Music
Characters
Storyline

Beyonce heat: 
music - Used the song fever as it links to the product colour
- Red is used as it's following the heat and romance for the product and target audience. 
font - Fantasy world, romantic driven font. 
product - Its shown twice 
call to action - visit the website to buy the product 
key messages - To buy the perfume and be like Beyonce  

KFC zinger crunch salad music
- Comical makes it more memorable. 
Comedy - it becomes more memorable as an advert
Characters - different ethnicity, all working calls and females.
call to action - To go and buy the salad 

Burger King - Men
Music - Comical making it more memerbale 
characters - Using all men character promoting the message and campaign idea 
logo/ slogan - brand awareness and brand identity 
call to action - Go to there store and buy the double whopper. 

What makes a good print advert
•Clear and effective image
•Memorable – emotional, informative
•Slogan/catchphrase/tagline – entice the audience, stick in the head
•Persuasive language
•Clear language – to the point
•Appropriate font – typeface, sans-serif/serif
•Colour scheme – ideally 3/4
•Clear layout
•Name of product
•Website
•Brand identity – logo, the name of the brand/company
•Eye-catching




Dr Pepper: 

Memorable - This looks like a vintage advert making it a lot more memorable.
Slogan/ Slogan: It says The only drink with P.H.D putting a comedic feel to it.
Colour scheme: Stands out as its using the brand's colours.


















Pepsi:











Comments

Post a Comment

Popular posts from this blog

ASA

ASA Harmful ads: Criminal damage - Kids are smoking in a black and white picture for a clothing brand. - It's condoning and encouraging an unsafe practice for small kids. -ASA took done the advert because a member of the public complained that it was irresponsible. Miu Miu (Prada)  - Teenage girl sitting in a train track. - the ad shows her breaking the law as your not allowed to be sitting on a train track. -ASA did not take down the advert because it was advertised on an adult fashion magazine so kids wouldn't see it. Misleading Pom Wonderful LLC  - It promotes that you can cheat death. With the Pom bottle and a noose around it. - This would be misleading because of its exaggeration to a very big extreme. - They claimed that it was puffery and that it was humour like red bull 'gives you wings' but it was still misleading for them to use as people could consider it has a health claim. Ribena Tooth kind  - There is an implicatio...
Read more

adverting techniques

Image
Advertising technic brand summary - summary brand in just a few words brief - describing the advert/ to be simple and clear to the point rhymes - a rhyme or jingle repetition - a brand name/ product that is used multiple times. alliteration - repeating of a syllable/ same letter and familiar sounds. use of every/ always - USP/ saying the business will take care of the customers present tense imperatives - very deceive langue use of capitals use of humour use of puns/ wordplay Big mac advert  Repetition - Talking about the big mac with bacon and how it's not a big mac so they are repeating the same conversations with multiple different people to push this campaign. Brand Summary - each person they cut to have a brief explanation of a big mac explaining exactly what it has in it pushing the big mac as well as the big mac with bacon. humour - Looking into people conversation when they are eating and them sa...
Read more