convergence

Convergence 
- Media technologies coming together and performing similar tasks
- Hard wares capabilities to do more than before. 
- Phones to make phones calls, send texts, emails, take pictures, access to the internet, listen to music produce films, distribute.  

Media I Consume on a smartphone: 
-Movies 
-Music 
- Games 
- Books/ Comics 

Media I produce on a smartphone: 
- Snapchat 
- Photo editing 
- Film editing 
- Instagram 




















The same is happening across all platforms of media. Take for example a digital SLR - once only used by only professionals - now you can buy one in marks and spencers software is the same, HD content can editededitied on your home PC using off the shelf software. 3 years ago at, the bbc they missed this - and were still looking at specialist software. 


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