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attributes
Attributes: Skills, characteristics and qualities somebody would have. personal professional, My personal attributes: Lazy Hard working ambitions patient calm joyful inactive creative Behavioural: Time management Focus Communication Skills truly listen give support Public image bring passion Personal: Personal development Leadership skills bring passion embrace change Talk straight keep promises Focus Communication Skills Professional: Time management Professional development Resilience Focus Creativity Communication Skills Leadership skills design skills Talk straight embrace change show respect speak up keep promises give support truly listen actively collaborate Public image Creative Director: The creative director needs to be creative to have original ideas and to make sure that they can look over the team to make sure they know what they are doing and the team are doing there work correctly. Another attribute they ...
adverting techniques
Advertising technic brand summary - summary brand in just a few words brief - describing the advert/ to be simple and clear to the point rhymes - a rhyme or jingle repetition - a brand name/ product that is used multiple times. alliteration - repeating of a syllable/ same letter and familiar sounds. use of every/ always - USP/ saying the business will take care of the customers present tense imperatives - very deceive langue use of capitals use of humour use of puns/ wordplay Big mac advert Repetition - Talking about the big mac with bacon and how it's not a big mac so they are repeating the same conversations with multiple different people to push this campaign. Brand Summary - each person they cut to have a brief explanation of a big mac explaining exactly what it has in it pushing the big mac as well as the big mac with bacon. humour - Looking into people conversation when they are eating and them sa...
Adverting
What is advertising? Advertising is when a media business wants to market their product/ services so they would create an advert to promote it and get customers to purchase it. What can be advertised? Everything can be advertised with different products and services. Different methods of advertising -> What are the platforms? Online advertising is the biggest which is normal on the internet( webpages, google, youtube) There is also print advertising is which is advertising in real life for example on newspapers, magazines billboards. Social media is also a big part of advertising having pop-up ads on Facebook, Instagram and snapchat. They are also paying people to adverts on their accounts if they have a certain amount of followers. Further research: What are the earliest advertisements? The earliest advertisement that has been found is print-based on bronze for a needle shop in ancient China. How much...
Introduction to adverting
Introduction to adverting Advertising is a campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount of time. List of advertising platforms. - website - social media - facebook - instagram - snapchat - TV - Film - Billboard, static/ interactive - Bus posters/ bus stop poster, static / interactive - Taxis -Tube - billboard - Radio - planflets/ leaflets - Newspaper adverts - Banners - Trailers - Brochure Evian - live young The font style is the same throughout all the adverts. The use of living young is also consistent in the advert. Same colours used in all the adverts. As well as the slogan is used through all of the 3 adverts. The use of the logo acros...