William Glazer Unit 20 + 24 prep

Analysing adverts Convention of TV adverts  Shots/ Camera Angles  - Entertainment  Editing   - The purpose would be to entertain  Voiceovers   - Inform and to promote as well.   Text  - Inform and to promote the services or product  Social media  - Not just a link put a hashtag and pictures of the social media Call to action  - What the target audience is being encouraged to do, buy a product, call a services  Other conventions:  l ogo Slogan Colour scheme Music Characters Storyline Beyonce heat:  music - Used the song fever as it links to the product colour - Red is used as it's following the heat and romance for the product and target audience.  font - Fantasy world, romantic driven font.  product - Its shown twice  call to action - visit the website to buy the product  key messages - To buy ...

ASA Harmful ads: Criminal damage - Kids are smoking in a black and white picture for a clothing brand. - It's condoning and encouraging an unsafe practice for small kids. -ASA took done the advert because a member of the public complained that it was irresponsible. Miu Miu (Prada)  - Teenage girl sitting in a train track. - the ad shows her breaking the law as your not allowed to be sitting on a train track. -ASA did not take down the advert because it was advertised on an adult fashion magazine so kids wouldn't see it. Misleading Pom Wonderful LLC  - It promotes that you can cheat death. With the Pom bottle and a noose around it. - This would be misleading because of its exaggeration to a very big extreme. - They claimed that it was puffery and that it was humour like red bull 'gives you wings' but it was still misleading for them to use as people could consider it has a health claim. Ribena Tooth kind  - There is an implicatio...

Attributes: Skills, characteristics and qualities somebody would have. personal professional, My personal attributes: Lazy Hard working ambitions patient calm joyful inactive creative Behavioural: Time management Focus Communication Skills truly listen give support Public image bring passion Personal: Personal development Leadership skills bring passion embrace change Talk straight keep promises Focus Communication Skills Professional:  Time management Professional development Resilience Focus Creativity Communication Skills Leadership skills design skills Talk straight embrace change show respect speak up keep promises give support truly listen actively collaborate Public image Creative Director: The creative director needs to be creative to have original ideas and to make sure that they can look over the team to make sure they know what they are doing and the team are doing there work correctly. Another attribute they ...

Advertising technic brand summary - summary brand in just a few words brief - describing the advert/ to be simple and clear to the point rhymes - a rhyme or jingle repetition - a brand name/ product that is used multiple times. alliteration - repeating of a syllable/ same letter and familiar sounds. use of every/ always - USP/ saying the business will take care of the customers present tense imperatives - very deceive langue use of capitals use of humour use of puns/ wordplay Big mac advert  Repetition - Talking about the big mac with bacon and how it's not a big mac so they are repeating the same conversations with multiple different people to push this campaign. Brand Summary - each person they cut to have a brief explanation of a big mac explaining exactly what it has in it pushing the big mac as well as the big mac with bacon. humour - Looking into people conversation when they are eating and them sa...

What is advertising? Advertising is when a media business wants to market their product/ services so they would create an advert to promote it and get customers to purchase it.  What can be advertised? Everything can be advertised with different products and services. Different methods of advertising -> What are the platforms? Online advertising is the biggest which is normal on the internet( webpages, google, youtube)  There is also print advertising is which is advertising in real life for example on newspapers, magazines billboards. Social media is also a big part of advertising having pop-up ads on Facebook, Instagram and snapchat. They are also paying people to adverts on their accounts if they have a certain amount of followers.  Further research: What are the earliest advertisements? The earliest advertisement that has been found is print-based on bronze for a needle shop in ancient   China.  How much...